PRIVACY POLICY

Last updated: 19/06/2026

This Privacy Policy explains how Dons Fortress Ltd collects, uses, stores and protects personal information when you use our website, place an order, contact us, create an account, subscribe to marketing or interact with Dons Fortress online.

By using www.donsfortress.com, you acknowledge that your personal information will be handled in accordance with this Privacy Policy.

 

  1. Company Information

This website is operated by Dons Fortress Ltd.

Company name: Dons Fortress Ltd
Company registration number: 13820646
VAT registration number: GB 402 4815 30
Registered office / business address: 5th Floor, 167-169 Great Portland Street, London, United Kingdom, W1W 5PF
Contact email: shop@donsfortress.com
Website: www.donsfortress.com

References to “Dons Fortress”, “we”, “us” or “our” refer to Dons Fortress Ltd.

 

  1. Our Role

For the purposes of UK data protection law, Dons Fortress Ltd is the data controller for personal information collected through our website, customer-service channels, order activity and related brand interactions.

This means we decide how and why your personal information is used.

 

  1. Personal Information We Collect

We may collect and process the following types of personal information:

  • name;

  • billing address;

  • shipping address;

  • email address;

  • telephone number;

  • order details;

  • payment confirmation details;

  • customer account information;

  • customer-service messages;

  • returns, refunds and complaint information;

  • product preferences;

  • marketing preferences;

  • website usage information;

  • device information;

  • browser information;

  • IP address;

  • approximate location information;

  • fraud prevention and security information;

  • social media information where you interact with us directly;

  • images, reviews or user-generated content you choose to share with us.

We do not intentionally collect more personal information than is reasonably necessary for our business, website, order fulfilment, customer service, marketing, security and legal obligations.

 

  1. How We Collect Personal Information

We may collect personal information when you:

  • visit our website;

  • place an order;

  • create or use a customer account;

  • contact us by email, website form, social media or other communication channel;

  • subscribe to marketing;

  • respond to surveys, reviews or feedback requests;

  • take part in promotions or brand activity;

  • interact with our website, emails, ads or social media content;

  • request a return, refund, exchange or customer-service support.

We may also receive personal information from trusted third parties where necessary, including ecommerce platforms, payment providers, fulfilment partners, couriers, analytics providers, advertising platforms, fraud prevention tools and customer-service systems.

 

  1. How We Use Personal Information

We may use your personal information to:

  • process and fulfil orders;

  • take and confirm payment;

  • arrange production, packing, fulfilment and delivery;

  • provide order confirmations and shipping updates;

  • manage returns, refunds, exchanges and complaints;

  • provide customer support;

  • respond to enquiries;

  • create and manage customer accounts;

  • prevent fraud, abuse and unauthorised activity;

  • improve our website, products, services and customer experience;

  • understand how customers use our website;

  • send service-related messages;

  • send marketing communications where permitted;

  • measure marketing and advertising performance;

  • manage promotions and brand activity;

  • maintain business, tax and accounting records;

  • comply with legal and regulatory obligations;

  • protect our rights, customers, business, website and brand.

 

  1. Lawful Bases for Using Personal Information

We rely on different lawful bases depending on how and why we use your personal information.

Performance of a Contract

We use this basis where processing is necessary to provide goods or services to you.

This includes processing orders, taking payment, arranging delivery, providing order updates, managing returns and responding to customer-service requests linked to your order.

Legal Obligation

We use this basis where we need to comply with legal, tax, accounting, consumer protection, fraud prevention or regulatory requirements.

Legitimate Interests

We use this basis where it is necessary for our business interests and where those interests are not overridden by your rights.

This may include improving our website, preventing fraud, protecting our business, responding to customer enquiries, managing complaints, understanding customer behaviour, maintaining records, and carrying out limited marketing or service improvement activity.

Consent

We use this basis where you have given clear consent, such as subscribing to certain marketing communications or accepting non-essential cookies where required.

You can withdraw consent at any time where consent is the lawful basis.

 

  1. Payment Information

Payments are processed by third-party payment providers.

Dons Fortress does not store full payment card details.

We may receive payment confirmation, transaction references, billing details, fraud-screening information or limited payment-related information needed to process your order, manage refunds and maintain records.

 

  1. Marketing Communications

We may send you marketing communications where you have opted in, where permitted by law, or where we have another lawful basis.

Marketing may include product releases, collection updates, restocks, brand news, editorial content, offers, promotions or events.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in our emails or by contacting us at shop@donsfortress.com.

Service-related messages about your order, account, delivery, return, refund or important website updates may still be sent even if you unsubscribe from marketing.

 

  1. Cookies and Similar Technologies

Our website uses cookies and similar technologies to operate, improve and protect the website, support checkout, understand website usage and measure marketing performance.

Some cookies are strictly necessary. Others may require consent.

For more information, please read our Cookie Policy.

 

  1. Sharing Personal Information

We may share personal information with trusted third parties where necessary to operate our business and provide our services.

This may include:

  • Shopify and ecommerce platform providers;

  • payment processors;

  • fulfilment and production partners;

  • couriers and delivery providers;

  • accounting and bookkeeping providers;

  • email and marketing platforms;

  • analytics providers;

  • advertising platforms;

  • customer-service tools;

  • fraud prevention and security providers;

  • IT, website and hosting providers;

  • professional advisers;

  • insurers;

  • regulators, authorities or law enforcement where required.

We only share personal information where necessary and appropriate.

We do not sell your personal information to third-party advertisers.

 

  1. International Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure it is protected in accordance with applicable data protection law.

This may include using providers with appropriate safeguards, contractual protections or recognised transfer mechanisms where required.

 

  1. How Long We Keep Personal Information

We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

This may include keeping information for:

  • order fulfilment and customer-service purposes;

  • returns, refunds and complaint handling;

  • fraud prevention and security;

  • tax, accounting and legal record keeping;

  • dispute resolution;

  • marketing preferences;

  • business administration.

Retention periods may vary depending on the type of information and the reason it is held.

When information is no longer needed, we will delete it, anonymise it or securely retain it only where legally required.

 

  1. Your Rights

Under data protection law, you may have rights in relation to your personal information.

These may include the right to:

  • access the personal information we hold about you;

  • request correction of inaccurate or incomplete information;

  • request deletion of your personal information;

  • request restriction of processing;

  • object to certain processing;

  • withdraw consent where processing is based on consent;

  • request transfer of your personal information;

  • complain to the Information Commissioner’s Office.

Some rights may not apply in all circumstances.

To exercise your rights, contact us at shop@donsfortress.com.

 

  1. Subject Access Requests

You may request a copy of the personal information we hold about you.

Before responding, we may need to verify your identity and request additional information to help us locate your data.

We will respond within the time required by applicable data protection law.

 

  1. Security

We take reasonable steps to protect personal information from unauthorised access, loss, misuse, alteration or disclosure.

However, no website, system, transmission or storage method can be guaranteed to be completely secure.

You are responsible for keeping your account login details private and for using secure devices and networks when shopping online.

If you believe your account or personal information has been compromised, please contact us immediately.

 

  1. Children’s Privacy

Our website is not directed at children.

We do not knowingly collect personal information from children without appropriate consent where required.

If you believe a child has provided us with personal information without appropriate permission, please contact us at shop@donsfortress.com.

 

  1. User Content, Reviews and Social Media

If you tag Dons Fortress, submit a review, send images, provide feedback or share content with us, you may provide personal information such as your name, social media handle, image, review, message or other details.

We may use this information to respond to you, provide customer service, feature customer content, improve our products, support marketing activity or protect our rights.

We will not use private customer-service content publicly without appropriate permission.

 

  1. Links to Third-Party Websites

Our website may contain links to third-party websites, platforms or services.

We are not responsible for the privacy practices, content or security of third-party websites.

You should read the privacy policies of any third-party websites or services you use.

 

  1. Complaints

If you have concerns about how we handle your personal information, please contact us first at shop@donsfortress.com so we can review the matter.

You also have the right to complain to the Information Commissioner’s Office.

Information Commissioner’s Office
Website: www.ico.org.uk

 

  1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

The latest version will be published on our website with the updated date shown above.

Changes apply from the date they are published unless stated otherwise.

 

  1. Contact

For questions about this Privacy Policy or how we handle personal information, please contact:

Dons Fortress Ltd
Email: shop@donsfortress.com
Address: 5th Floor, 167-169 Great Portland Street, London, United Kingdom, W1W 5PF
Website: www.donsfortress.com